WEBSITE COPY DEVELOPMENT
MediLedger was developed as a blockchain-based supply chain management tool designed to meet new drug tracking compliance regulations introduced to the American pharmaceutical industry last year.
I worked closely with the client, the agency and the web developer to create UX-optimized copy. The task had two specific components. The first was to bring the sophisticated, accessible, and energetic brand voice to life through active, engaging copy. The second component required me to break down complex information related to blockchain software into easy-to-understand topics curated by subject.
Curious? Have a look here.