MOXIE: Character Based Messenging for Seniors with Cardiovascular Disorders
Roles: Researcher, Lead Writer & Project Manger
Developer: Locus Health & Emergence Creative
Client: Interdisciplinary Chronic Disease Collaboration (ICDC), University of Calgary
MOXIE is a multi-platform health care correspondent unlike any other.
A part of a randomized longitudinal clinical trial, MOXIE corespondeded with segmented cohorts of seniors with cardiovascular disorders. Drawing on a variety of historical and contemporary facts, Moxie wove together narratives designed to share info on medications, diet and healthy lifestyle choices in an unconventional way. At the same time, her character grew along with her relationship with the audience of patients informed by traditional creative writing techniques.
Monthly Mailer: Received by all patients
Medication Mailer: Tailored for medications
Adherence Mailer: Targeting specific concerns related to non-compliance
Condition Mailer: Condition specific mailer
Patient Portal: Designed for education and patient check-ins