Roles: Researcher, Lead Writer & Project Manger

Developer: Locus Health & Emergence Creative 

Client: Interdisciplinary Chronic Disease Collaboration (ICDC), University of Calgary

 

MOXIE is a multi-platform health care correspondent unlike any other.

A part of a randomized longitudinal clinical trial, MOXIE corespondeded with segmented cohorts of seniors with cardiovascular disorders. Drawing on a variety of historical and contemporary facts, Moxie wove together narratives designed to share info on medications, diet and healthy lifestyle choices in an unconventional way. At the same time, her character grew along with her relationship with the audience of patients informed by traditional creative writing techniques. 

Samples: 

 

• Monthly Mailer: Received by all patients

• Medication Mailer: Tailored for medications

• Adherence Mailer: Targeting specific concerns related to non-compliance

• Condition Mailer: Condition specific mailer

• Patient Portal: Designed for education and patient check-ins 

 

Related Links:

* Media coverage here
* Study outcomes documented here