https://www.lizgoode.ca/portfolio daily 0.75 2026-03-26 https://www.lizgoode.ca/portfolio/website-copy-amp-strategy-the-lab-apply-digital monthly 0.5 2025-11-12 https://www.lizgoode.ca/portfolio/plllaycasestudy monthly 0.5 2024-01-30 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/abad94e8-4c3a-4e25-a53d-e0f7178d51d0/Screenshot+2023-11-22+at+12.26.59+PM.png Portfolio - Case Study: PLLAY- Betting on AI https://www.lizgoode.ca/portfolio/thesecretlifeofmrna monthly 0.5 2023-12-08 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/c122e352-634a-4dc0-b6f0-e31db31e17ff/image.png Portfolio - TikTok Campaign: The Secret Life of mRNA - The Ask: Provide creative direction and copywriting for a TikTok campaign promoting the future potential of mRNA technology for a prominent pharmaceutical client. The Process: Creative ideation and planning: Working with a senior motion designer, I explored narrative options, tested the viability the potential concepts considering target audience and platform trends, and then chose our finalists. Implementing the plan: Presented the ideas along with creative direction to my team of writers, who quickly got to work, returning with drafts for review and fine-tuning. Execution: Once final drafts were approved, I worked alongside the writer and motion designer to storyboard the animation, present to stakeholders for sign-off, and then finally approve these animated TikTok-ready shorts. Publication: Strategically choose hashtags and optimum posting times based on best practices designed for maximum exposure. The Result: The campaign garnered over 33K impressions and 9K likes within a 3 week period of time. See this work in action here. https://www.lizgoode.ca/portfolio/rbicontentstrategyandcopy monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700177118015-WEXWU7K8EE1KT0JTHBR8/Screenshot+2023-11-16+at+3.20.05+PM.png Portfolio - Content Strategy & Copywriting: Restaurant Brands International https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700177124985-RMW2HVAO2K9E99P1MALZ/Screenshot+2023-11-16+at+3.20.51+PM.png Portfolio - Content Strategy & Copywriting: Restaurant Brands International https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700177125949-R4628SWO1XFQ2ZN10CAH/Screenshot+2023-11-16+at+3.21.14+PM.png Portfolio - Content Strategy & Copywriting: Restaurant Brands International https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700177115234-1J787EWFY73NSGGDQL5W/Screenshot+2023-11-16+at+3.22.04+PM.png Portfolio - Content Strategy & Copywriting: Restaurant Brands International https://www.lizgoode.ca/portfolio/goodbyeoldschoolcommerce monthly 0.5 2023-12-08 https://www.lizgoode.ca/portfolio/pmcfcasestudy monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/127c41ad-7b8b-4863-af70-aae260d61a82/Screenshot+2023-11-22+at+1.04.18+PM.png Portfolio - Case Study: Princess Margaret Cancer Foundation- Combating Cancer One Contribution at a Time https://www.lizgoode.ca/portfolio/vancouverfarmersmarket monthly 0.5 2023-12-04 https://www.lizgoode.ca/portfolio/howcanwebuildanaccessiblemetaverseforall monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/7c5e45f5-61f6-4b25-8aed-ea7a5b94d63b/hero-building-an-accessible-metaverse-for-all.jpeg Portfolio - Article: How Can We Build An Accessible Metaverse for All? https://www.lizgoode.ca/portfolio/agi-cultivating-a-digital-vision monthly 0.5 2023-12-08 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/d10d2a21-c8f2-488b-915b-dc5fc514b011/AGI.jpg Portfolio - Content Strategy & Copywriting: AGI https://www.lizgoode.ca/portfolio/women-at-apply-digital-efb3k monthly 0.5 2023-12-04 https://www.lizgoode.ca/portfolio/plllaycasestudy-2ca23 monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/70af2816-32a7-43b5-83bd-efa77a676b8d/Screenshot+2023-11-22+at+6.15.35+PM.png Portfolio - Case Study: Coca-Cola: Expanding Coca-Cola’s Bubble https://www.lizgoode.ca/portfolio/women-at-apply-digital monthly 0.5 2023-12-04 https://www.lizgoode.ca/portfolio/environmentalcostofnfts monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/3bd58c30-c452-4266-856c-e5a06fb883fd/hero-the-environmental-cost-of-nfts_-3-steps-forward-many-more-to-go.jpeg Portfolio - Article: The Environmental Cost of NFTs: 3 Steps Forward, Many More to Go - The Ask: To develop an article highlighting Apply Digital’s fluency and leadership in the emerging NFT space. The Process: Competitive analysis: I began by reviewing what our competitors were saying, identifying related topics saturated by discussion, and identifying opportunities for Apply Digital to say something different. Concept ideation: Following this research, I arrived at a concept that mainly remained ignored in all the hype surrounding the rise of NFTs: the environmental impact. Implementing the plan: I initiated the process by delving into research from NFT and environmental organizations and through information interviews with in-company stakeholders. Execution: With a final draft complete and approved by stakeholders, I worked with a graphic designer to finalize the layout and images, and then published this piece on our company blog. The Result: The article complimented a larger campaign designed to promote Apply Digital’s capacity to build blockchain databases and deliver secure, immutable data management technology. To explore other related collaterals, use the ‘tags’ function to the lower left of this page. Want to check out the article in full? Click here. https://www.lizgoode.ca/portfolio/nftsthebestisyettocome monthly 0.5 2023-11-06 https://www.lizgoode.ca/portfolio/howcanwebuildanaccessiblemetaverseforall-hgcey-p4rjx monthly 0.5 2023-12-04 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/39e3726d-54a7-401b-a23d-ba0dce6728b1/202700368_447490226617489_8663229463179935844_n.jpg Portfolio - Political Campaign: Kelly Allard for Medicine Hat City Council https://www.lizgoode.ca/portfolio/beyondtechnology monthly 0.5 2023-11-16 https://www.lizgoode.ca/portfolio/howcanwebuildanaccessiblemetaverseforall-nydln-nxdpf monthly 0.5 2023-10-28 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/dc95f940-00bb-4603-913d-20f1484fc388/shutterstock_410899813-1.jpg Portfolio - Article: Why Business Development is a Two-Way Street - Written on behalf of Apply Digital’s Alison Hawkyard for a guest spot in Small Biz Daily, this article highlights key considerations for a company to explore when deciding on whether to partner with a new client. Take a look here. https://www.lizgoode.ca/portfolio/redefining-retail-success-in-the-post-p monthly 0.5 2023-10-29 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/4cbbc718-c3d4-482f-ac48-1f8bb25bb2c4/User+Research+.jpeg Portfolio - Report: Redefining Retail- Success in the Pandemic World - An analytic report supporting new consumer strategies for post-pandemic retail success. Focuses include digital transformation, delivery, omnichannel integrations, and recommendations. Written for Apply Digital. Have a look here. https://www.lizgoode.ca/portfolio/four-expectations-of-the-post-pandemic-c monthly 0.5 2023-10-28 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/98c6fdbe-3017-4af3-b463-e9aae81a7a4f/postpandemicconsumer.jpeg Portfolio - Article: Four Expectations of the Post-Pandemic Consumer (and How to Meet Them) - Offering a deep dive into why the post-pandemic retail landscape is forever changed, this article connects readers to some tech-enabled options to meet new consumer expectations. Ghostwritten for Wells Stringham on behalf of Apply Digital. Check it out for yourself here. https://www.lizgoode.ca/portfolio/hackathon-for-good-2020 monthly 0.5 2023-11-06 https://www.lizgoode.ca/portfolio/the-importance-of-user-research monthly 0.5 2023-10-31 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/880a5281-7d47-4b83-a6ee-032754328dc1/User+Research+.jpeg Portfolio - Series: The Importance of User Research https://www.lizgoode.ca/portfolio/arc-teryx-case-study-video monthly 0.5 2024-01-30 https://www.lizgoode.ca/portfolio/appdevelopment monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/b69879a2-75e8-414b-a839-72a4d2911343/1_s6zDxjrscWSNkqTZ4iyEog.jpeg Portfolio - Article: What Does App Development Teach Us About Human Connection? - Finding a conceptual way to bring back-end, API, and front-end mobile development to life for a C-Suite audience, this technology article places programming languages in a human context. Researched and written for Apply Digital. Take a look here. https://www.lizgoode.ca/portfolio/tishmanspeyercasestudy monthly 0.5 2024-01-03 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/8485f7fa-9374-4daa-b21e-fa6266e09af3/Screenshot+2023-11-22+at+1.12.29+PM.png Portfolio - Case Study: Tishman Speyer- Elevating the Tenant Experience https://www.lizgoode.ca/portfolio/telussmiles-join-the-movement monthly 0.5 2023-12-05 https://www.lizgoode.ca/portfolio/fin monthly 0.5 2024-03-19 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/f5e199c1-06b6-438a-96ab-2fabeb441b71/finbanner.jpeg Portfolio - ChatBot: Fin Teaches Blockchain - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/31d47342-fb0e-4a07-a51d-ddc99650ae0d/Fin+-+Blockchain+Bot.jpg Portfolio - ChatBot: Fin Teaches Blockchain - The Ask: To create a character-driven interactive ChatBot designed to teach business professionals about blockchain technology while also promoting the Next Decentrum brand. The Process: Creative ideation and research: I met with a narrative ChatBot developer at Lopif, dove into 10 hours of recorded educational content on blockchain, and reviewed the 2019 ChatBot landscape with a close eye on leaders such as Replika and Siri. From here, I developed a persona and character for the newest, bluest ChatBot teacher in town- FIN. Implementing the plan: Crafting user-directed character-based interactions requires considering all of the UX conversation flow patterns. Beginning with an intro statement, I developed content for each branch the conversation might take, as well as ‘free card’ responses to inputs that were off-topic, just to make the whole experience more fun — and human. Execution: Once the content was cleared by the Next Decentrum team, I worked hand in hand with Lopif to incorporate all conversational flows into a Messanger interface. I topped it off with a scattering of GIFs and custom graphics in order to let FIN stand out as the one-of-a-kind Bot that he is. Product Release: Strategically choose hashtags and optimum posting times for Facebook based on best practices designed for maximum exposure in order to introduce FIN to the world. The Result: FIN enjoyed meeting C-suite and management professionals, international tech conference attendees, and students before retiring in 2020. https://www.lizgoode.ca/portfolio/howcanwebuildanaccessiblemetaverseforall-hgcey-csxkl monthly 0.5 2023-12-05 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/db938840-68ff-400b-97a2-fe45b2d36768/jodi.jpg Portfolio - Article: The “Babe” Incident - One woman’s experience in a male-dominated industry brings the passion behind the story of HelgaWear to light. Published in April 2019. Want to check out the article in full? Click here. https://www.lizgoode.ca/portfolio/mediledger-website-branding-and-executi monthly 0.5 2024-03-19 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/7477b472-c5c2-4cac-8d6b-5fe1f1227bae/61088548efb357c51ce67920_MediLedger+Open+Graph+Background.png Portfolio - Brand Development: MediLedger - MediLedger was developed as a blockchain-based supply chain management tool designed to meet new drug tracking compliance regulations introduced to the American pharmaceutical industry. I worked closely with both the client and the Good Kind creative agency to develop the brand identity and voice, and execute UX-optimized copy. Explore MediLedger.com for yourself here. https://www.lizgoode.ca/portfolio/hotel-mira-s-charlie-kerr-takes-his-batt monthly 0.5 2023-12-05 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/11c744de-6091-4d72-ade7-c2a43694478d/Charlie+K+for+BC+Schizophrenia+Society.jpg Portfolio - Article: Hotel Mira’s Charlie Kerr Takes His Battle with Mental Illness to the Stage - Destigmatizing mental illness is a passion for Hotel Mira frontman Charlie Kerr, and that’s why he wanted to share his battle with BPD and psychosis in support of the BC Schizophrenia Society. Written for the BC Schizophrenia Society and CISON/NewsWire. Hear what Charlie has to say here. https://www.lizgoode.ca/portfolio/from-johannesburg-south-africa-to-clear monthly 0.5 2023-12-05 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/4ca1e9c0-0458-452b-b44a-3170670c1f2e/Baskin+Family.jpeg Portfolio - Article: From Johannesburg, South Africa to Clearwater, British Columbia: A Small Town Story https://www.lizgoode.ca/portfolio/behind-the-scenes-at-the-food-rescue-pro monthly 0.5 2025-11-08 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/26eb1c99-82c6-449d-bf6d-3bde33a675c7/12930297_web1_Volunteers-more-general-copy.jpg Portfolio - Article: Behind The Scenes at the Food Rescue Processing Kitchen - This article written for TELUS highlights the company’s support of a community kitchen in the Greater Victoria area. Published by Saanich News in syndication with Black Press Media. Take a look here. Published in July 2018. https://www.lizgoode.ca/portfolio/smart-cities-nyc-17-event-development monthly 0.5 2023-12-05 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/ce7039cf-df59-4dfd-b312-1f8963cfcfec/smart+cities+NYC.jpeg Portfolio - Event Communications: Smart Cities NYC ‘17 - As a Communications Associate and advertising copywriter on the inaugural Smart Cities NYC creative team, I was involved closely with building the brand, strategy, and expo from the ground up. This immersive event, which includes a trade show, seminars, and public entertainment events was produced by Emergence Creative and Global Futures Group. Take a look inside here. https://www.lizgoode.ca/portfolio/selfdrivingcars monthly 0.5 2023-11-16 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/4b50bd63-4793-4f9d-9898-38d77a2d3cc7/self-driving-car-00.jpeg Portfolio - Feature Length Article: What Ugo Valenti Told Me About Self-Driving Cars (And Where We’re Going) https://www.lizgoode.ca/portfolio/moxie monthly 0.5 2024-01-30 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/338e5de0-74f9-4da5-af32-e6b93789e2e3/moxie.jpeg Portfolio - Brand Development & Messaging Platform: MOXIE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lizgoode.ca/portfolio/the-magic-of-magnets monthly 0.5 2023-11-16 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/55113735-8b72-47f8-ab5f-9cd75304634b/magicians.jpg Portfolio - Article: The Magic of Magnets- Unveiling a Community of Magicians - An article created thanks to a Harlem sublet with a few of this troupe of amazing magician mentors in NYC. I acted as both photographer and writer for this original piece. Give it a read here. https://www.lizgoode.ca/portfolio/thegoldenboy monthly 0.5 2023-11-16 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/a54f2ae2-5254-4c66-b44e-e7ffac2285c3/jeffery+baldwin.jpeg Portfolio - Feature Length Article: The Golden Boy- Remembering the Child Behind the Headlines - Jeffrey Baldwin went from a loved toddler to an abused foster child, and then fodder for the 24 hour news cycle. But one man saw him for what he was, a child in need of recognition by his community, and this catalyzed the creation of the Golden Boy memorial statue in Toronto's Greektown neighbourhood. Thesis project for Sheridan College's Graduate Program in Journalism-New Media. Read Jeffrey’s story here. https://www.lizgoode.ca/portfolio/c51 monthly 0.5 2023-11-16 https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171376093-ZCUCLD55USM107PY3RNQ/1.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171375204-RTM90N57QMSMY1BRDYJP/6.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171374588-3R0Q0PD39SPAC34SRTJD/7.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171374424-RHW5DAO3K7KKW0F867OZ/8.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171377983-34CZ0UWQS50VCZ8NES5U/25.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171376195-ZZMJOXL206EB4VALMX5L/10.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171375451-V3K49FUODZ6PCQN3XRKO/3.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171377805-S9R2P2X2YZ8K9QJFLTJX/22.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171378564-J7JV5OXHGSCNUFK06TR3/28.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171377031-MFMXPTR725F3Z85XB7P4/21.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://images.squarespace-cdn.com/content/v1/650f6f5e18db8d2300308a53/1700171376890-H2SIR918D8B4B8ZZS6BN/18.jpeg Portfolio - Photo Essay: Bill-C51 “Day of Action” (Toronto, ON) https://www.lizgoode.ca/portfolio/category/Corporate+Communications monthly 0.5 https://www.lizgoode.ca/portfolio/category/Social+Media monthly 0.5 https://www.lizgoode.ca/portfolio/category/Content+Marketing monthly 0.5 https://www.lizgoode.ca/portfolio/category/Journalist monthly 0.5 https://www.lizgoode.ca/portfolio/category/UX%2FProduct+Design monthly 0.5 https://www.lizgoode.ca/portfolio/category/Digital+Marketing monthly 0.5 https://www.lizgoode.ca/portfolio/category/Copywriter monthly 0.5 https://www.lizgoode.ca/portfolio/category/Branding monthly 0.5 https://www.lizgoode.ca/portfolio/category/Advertising+and+Branding monthly 0.5 https://www.lizgoode.ca/portfolio/category/Marketing monthly 0.5 https://www.lizgoode.ca/portfolio/category/Content+Lead monthly 0.5 https://www.lizgoode.ca/portfolio/category/Video monthly 0.5 https://www.lizgoode.ca/portfolio/category/Creative+Producer monthly 0.5 https://www.lizgoode.ca/portfolio/category/Senior+Copywriter monthly 0.5 https://www.lizgoode.ca/portfolio/category/Content+Strategist monthly 0.5 https://www.lizgoode.ca/portfolio/category/Senior+Editor monthly 0.5 https://www.lizgoode.ca/portfolio/category/Advertising monthly 0.5 https://www.lizgoode.ca/portfolio/category/Editorial monthly 0.5 https://www.lizgoode.ca/portfolio/tag/event+recap monthly 0.5 https://www.lizgoode.ca/portfolio/tag/PLLAY monthly 0.5 https://www.lizgoode.ca/portfolio/tag/VR%2FAR monthly 0.5 https://www.lizgoode.ca/portfolio/tag/accessibility monthly 0.5 https://www.lizgoode.ca/portfolio/tag/Product monthly 0.5 https://www.lizgoode.ca/portfolio/tag/remote monthly 0.5 https://www.lizgoode.ca/portfolio/tag/product+demo monthly 0.5 https://www.lizgoode.ca/portfolio/tag/interviews monthly 0.5 https://www.lizgoode.ca/portfolio/tag/self-driving+cars monthly 0.5 https://www.lizgoode.ca/portfolio/tag/Apply+Digital monthly 0.5 https://www.lizgoode.ca/portfolio/tag/B2B monthly 0.5 https://www.lizgoode.ca/portfolio/tag/Contentful monthly 0.5 https://www.lizgoode.ca/portfolio/tag/B2C monthly 0.5 https://www.lizgoode.ca/portfolio/tag/recruitment monthly 0.5 https://www.lizgoode.ca/portfolio/tag/RBI monthly 0.5 https://www.lizgoode.ca/portfolio/tag/TELUS monthly 0.5 https://www.lizgoode.ca/portfolio/tag/brand monthly 0.5 https://www.lizgoode.ca/portfolio/tag/CISON monthly 0.5 https://www.lizgoode.ca/portfolio/tag/political+campaign monthly 0.5 https://www.lizgoode.ca/portfolio/tag/webinar monthly 0.5 https://www.lizgoode.ca/portfolio/tag/app monthly 0.5 https://www.lizgoode.ca/portfolio/tag/UX monthly 0.5 https://www.lizgoode.ca/portfolio/tag/mental+illness monthly 0.5 https://www.lizgoode.ca/portfolio/tag/Arc%27teryx monthly 0.5 https://www.lizgoode.ca/portfolio/tag/TikTok monthly 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